Strategy
to Create Leverage
Before a dollar is spent, we find the position your brand has the right to own — through The Grid Method.
→ Outcome: Every downstream decision points at the same target.
CREATIVE
to Convert Buyers
The assets that blend the blue sky with the dirt to move buyers: campaign creative, websites, copy, design.
→ Outcome: Work that's impossible to ignore and irresistible to buy from.
MEDIA
to Compound Growth
Paid and organic media strategies deployed where it counts: social, SEO, content distribution.
→ Outcome: Effort that compounds into a brand
Selected Work
Our Unique Approach to Strategy
The Grid Method
Our Grid Method Strategy works to find your brand's unique leverage points and position in your category so you can hit the ground running with tactical work that goes further
01
Input 001
The mirror
What you actually are vs what you think you are. We pressure test the brand against reality before we build anything on top of it.
Input 002
The Buyer's Brain
What your buyer believes before they ever find you. What has to shift for them to choose you over everything else.
02
03
Input 003
The Noise Map
Where the category is crowded, where it's clichéd, and where nobody is standing yet.
Input 004
The Gap
What's unclaimed in your market that you can credibly own. The white space with your name on it.
04
The Synthesis
The Grid Position
Your starting position, a synthesis of inputs to drive your brand and marketing efforts with more velocity.
Testimonials
Big things happen when you cut the nonsense.
Check out the feedback from those who've worked with us.
The new marketing generalist
These days, to really lead an enterprise to marketing greatness requires what I like to call the “New Generalist.” Matt & Antihero is one of these rare beasts. A multi-hyphenate who knows enough in every aspect to conduct the orchestra of specialists
adam Wilson
Strategy & Creative, D/CAL
An expert in growth stage marketing
Matt is the epitome of what many growth-stage companies need for successful marketing. He can make impactful business contributions through expertise in B2B and B2C digital, content, and brand strategy.
Ryan Sullivan
Advisor, Watershed Horizons LLC
Brand builder and marketing leader
Matt understands the importance of fostering deeply rooted relationships with team members, direct reports, clients and stakeholders. His empathetic nature paired with his hustle make working and learning from him a pleasure
Allison McNulty
Senior Account Executive, Epsilon
Demonstrated experience developing brands
The right brand strategy should be rooted in the company’s mission/values, with unique positioning speaking to a clearly defined niche audience. I’ve witnessed Antihero successfully execute this process on numerous occasions
Jack Docal
VP of Growth, Local Kitchens
Bringing brand visions to life
Matt has helped tremendously in bringing my vision for the brand to life. He’s able to capture what’s authentic about you and translate it, asking great questions that help you get clarity for yourself about direction, approach, and execution.
tommy vento
Founder, Good Soil Coaching
A must add to every marketing project
Matt is a joy to work with. In business, you always hold onto people who are self-motivated, trustworthy and know how to hit a deadline. With Matt, that’s just the beginning. He’s a great communicator & team leader that will help you do your best work. For us, he’s a must-add to every project
Michael Gray
Founder, Well Defined Creative
