About Antihero
Marketing doesn’t fail because teams lack talent or effort. It fails because decisions take too long, priorities stay unclear, and momentum dies in meetings.
We try to help brands eliminate that drag so they can get to the work.
By making clear calls early and executing relentlessly, marketing turns into into a system that creates pointed action instead of simply activity.
Our Point of View
Strategy can be both disciplined & high-velocity
Strategy is built into everything we do. From global paid media campaigns to one off landing pages; We're constantly thinking about a different way to get things done.
There's a place for slow, academic strategy - but that's not what we do here.
Our work is fast, opinionated, and built to move.
Guiding Light
Antihero Behavior
Every brand needs a code to operate.
Here's ours.
The rules
are made up
Defy them & think bigger.
Take a
stance
Have a point of view & make it known. Don't be afraid to make waves.
Question
everything
Curiosity is the key to knowledge. Knowledge is applied through wisdom. Wisdom creates strategy.
sweat the
details
Most people won't see the details. but they'll sense the perfection.
Stick your face
in the fan
Get your hands in the dirt, be resourceful, solve problems, and deliver.
Our Team
Leading the charge
Founder
Matthew Rea
It’s only fitting that Antihero’s founder began his marketing career as a “brand builder” (literally). While still in college, he led campus brand activation efforts for Seamless through UQ Marketing.
Since that first role in 2012, Matt has helped dozens of B2B and B2C companies punch above their weight, leading in-house teams, directing national campaigns, and building brands from scratch.
His experience spans nearly every corner of the marketing world: social media, paid digital, e-commerce, content strategy, creative direction, even revenue operations. But the through line has always been clear: strategy. He’s obsessed with crafting bold, clear plans that help brands stand out, connect with their audience, and grow.
Matt started Antihero to bring that strategic firepower to brands that refuse to blend in. His belief is simple: without strong positioning, even the best products won’t get the attention they deserve. His approach is meticulous, layered, and designed to help brands outlast and outshine their competition.
He’s not interested in working with brands that play it safe. He’s here for the companies with:
A unique point of view
A product that solves a real problem
A tendency to make waves
Those are the brands that he knows Antihero can help change the world, or at least their corner of it.
Experience
Owner @ Antihero Marketing LLC
2022
VP Revenue @ GreenLancer Inc
2022
Director of Marketing @ GreenLancer Inc
2020
Marketing Operations Manager @ Xenith LLC
2020
Content Marketing Manager @ Xenith LLC
2018
Digital Marketing Strategist @ Xenith LLC
2018
Social Media Coordinator @ Xenith LLC
2017
Marketing Coordinator @ Gainplan LLC
2016
Social Media Intern @ Five Brothers Management
2012
Brand Builder @ UQ Marketing
2012
A collective built for precision
Antihero isn’t built like a traditional agency and that’s the point. Instead of bloated headcounts and generalist teams, we operate with a tight bench of highly vetted creative, technical, and strategic partners.
Every project is different. So every Antihero team is assembled with intention, selected for the exact challenge at hand.
Designers, writers, media buyers, developers, and researchers all handpicked for fit, not just availability.
It’s how we stay lean, move fast, and deliver work that actually makes a difference. No wasted overhead. No junior teams learning on your dime. Just the right people, doing the right work.