It's only fitting that my first marketing role in college was 'brand builder' for UQ Marketing, assigned to the Seamless account leading their on-campus brand activation efforts.

In between that first role in 2012 and now, I've had the opportunity to stick my face in the fan with dozens of B2B and B2C companies; leading marketing teams, directing nationwide campaigns, and creating brands from scratch.

I've done everything under the marketing sun, starting in social media, then paid digital media, e-commerce management, content marketing, creative strategy, even revenue operations. The through lines of my career have always been brand strategy and positioning - crafting a plan to stand out, communicate with customers, and grow market share.

I started Antihero to bring that expertise to a broader range of brands. I believe brand strategy and positioning is the most important, yet often overlooked piece of building a company that lasts. Without it, your brand has nothing to stand on. My approach is meticulous and detailed - with the goal of helping brands outlast and stand out from their competition.

I have no interest in working with brands who play small. Find me the companies who have: 1. a unique point of view, 2. a product that truly solves a problem, and 3. a tendency to make waves.

Those are the brands that I can help change the world, or their corner of it at least.

— Matt