It’s only fitting that Antihero’s founder began his marketing career as a “brand builder” (literally). While still in college, he led campus brand activation efforts for Seamless through UQ Marketing.

Since that first role in 2012, Matt has helped dozens of B2B and B2C companies punch above their weight, leading in-house teams, directing national campaigns, and building brands from scratch.

His experience spans nearly every corner of the marketing world: social media, paid digital, e-commerce, content strategy, creative direction, even revenue operations. But the through line has always been clear: strategy. He’s obsessed with crafting bold, clear plans that help brands stand out, connect with their audience, and grow.

Matt started Antihero to bring that strategic firepower to brands that refuse to blend in. His belief is simple: without strong positioning, even the best products won’t get the attention they deserve. His approach is meticulous, layered, and designed to help brands outlast and outshine their competition.

He’s not interested in working with brands that play it safe. He’s here for the companies with:

1. A unique point of view

2. A product that solves a real problem

3. A tendency to make waves

Those are the brands that he knows Antihero can help change the world, or at least their corner of it.