Assembly Jiu Jitsu is a jiu jitsu gym focused on high-level instruction for grapplers of all types. Antihero partnered with Assembly across paid media and creative to support member acquisition, alongside an SEO audit to evaluate and improve their organic foundation. Our work focuses on developing performance-driven creative, launching and optimizing paid campaigns, and identifying SEO opportunities to strengthen visibility and long-term discoverability, aligning short-term demand generation with a clearer digital strategy.