We help brands generate sales by creating honest and unconventional brand strategy, executed across their highest impact channels.
Strategy
Leadership & Advisory
The clarity that drives everything else. We uncover buyer truths, sharpen your positioning, and build a roadmap that aligns brand, creative, and media to revenue. From fractional marketing leadership to category-defining brand strategy, we set the direction so every move pulls the biggest lever.
CREATIVE
Development & Design
The creative ideas and assets that move buyers. From paid campaign creative to full-scale website design, we create work that blends the blue sky with the dirt. Copy, design, UX, and storytelling that make your brand impossible to ignore and irresistible to buy from.
MEDIA
Paid & ORganic
The distribution engine. Paid and organic media strategies built to reach your buyer where they are and convert them when it counts. From paid social and search to SEO and content distribution, we target with precision, and execute with relentless intent.
Selected Work
in relentless pursuit of results
Antihero Behavior
Every brand needs a code to operate.
Here's ours.
01
The rules
are made up
Defy them & think bigger.
Take a
stance
Have a point of view & make it known. Don't be afraid to make waves.
02
03
Question
everything
Curiosity is the key to knowledge. Knowledge is applied through wisdom. Wisdom creates strategy.
sweat the
details
Most people won't see the details, but they'll sense the perfection.
04
05
Stick your face
in the fan
Get your hands in the dirt, be resourceful, solve problems, and deliver.
Testimonials
Big things happen when you cut the nonsense.
Check out the feedback from those who've worked with us.
The new marketing generalist
These days, to really lead an enterprise to marketing greatness requires what I like to call the “New Generalist.” Matt & Antihero is one of these rare beasts. A multi-hyphenate who knows enough in every aspect to conduct the orchestra of specialists
adam Wilson
Strategy & Creative, D/CAL
An expert in growth stage marketing
Matt is the epitome of what many growth-stage companies need for successful marketing. He can make impactful business contributions through expertise in B2B and B2C digital, content, and brand strategy.
Ryan Sullivan
Advisor, Watershed Horizons LLC
Brand builder and marketing leader
Matt understands the importance of fostering deeply rooted relationships with team members, direct reports, clients and stakeholders. His empathetic nature paired with his hustle make working and learning from him a pleasure
Allison McNulty
Senior Account Executive, Epsilon
Demonstrated experience developing brands
The right brand strategy should be rooted in the company’s mission/values, with unique positioning speaking to a clearly defined niche audience. I’ve witnessed Antihero successfully execute this process on numerous occasions
Jack Docal
VP of Growth, Local Kitchens
Bringing brand visions to life
Matt has helped tremendously in bringing my vision for the brand to life. He’s able to capture what’s authentic about you and translate it, asking great questions that help you get clarity for yourself about direction, approach, and execution.
tommy vento
Founder, Good Soil Coaching
A must add to every marketing project
Matt is a joy to work with. In business, you always hold onto people who are self-motivated, trustworthy and know how to hit a deadline. With Matt, that’s just the beginning. He’s a great communicator & team leader that will help you do your best work. For us, he’s a must-add to every project
Michael Gray
Founder, Well Defined Creative
