Golden State is a local meal prep service offering rotating menus with scheduled pickup, delivery, and in-store grab-and-go at their Royal Oak, Michigan storefront. Antihero led a full brand refresh and Shopify website redesign, including updated branding, brand guidelines, and foundational brand strategy. We defined the brand’s vision, mission, purpose, founding story, value proposition, and tone, then brought it all to life through a redesigned Shopify experience built to support Golden State’s weekly menu changes, ordering windows, and local delivery operations; balancing brand expression, clarity in the buying process, and conversion.