Golden State Chef Co
Brand Strategy & Website Build for Meal Prep Service
Client
Challenge
Golden State Chef Co needed a brand refresh, branding guidelines, and redesign of the 8 year old Shopify website. The solution was not simple. Golden State is a local meal prep service that has rotating menus, specific pickup and delivery windows, plus an in person grab-n-go option at their storefront in Royal Oak, Michigan.
Goal
1. Establish brand strategy and branding guidelines. 2. Redesign fully functioning Shopify e-commerce experience.
Result
We updated all branding, created the vision, mission, and purpose, then crafted a founding story, value statement, strategic narrative, unique value props, and tone. Then we brought that all to life on a fresh website design with interactive elements and an easy checkout process that fits the week to week operational prcoess of Golden State (new dishes, new menus, local delivery areas and time windows). We used a combination of native Shopify functions and custom builds to deliver a website experience that checked all the necessary boxes: Bring the brand to life, communicate how the buying process works, and drive sales.