Xenith
Go-to-market, creative, brand strategy for sporting goods startup
Client
Challenge
Xenith was historically a manufacturer of football helmets. The brand wanted to break out as they changed their distribution model to direct and have more control over their entire brand experience.
Goal
We created strategic brand, creative, and go-to-market strategies for B2B, retail, E-commerce, and partner channels. This included a rebrand and change of identity.
Result
Grew social media following 40% in 1 year (over 40k followers) | Grew e-commerce sales 30% YOY for 2 years straight | Directed, produced & led media strategy for branded content series, growing aided brand awareness by 30% with over 70 millions impressions and 5 million YouTube views | Launched blog, averaged roughly 2k views per article | Led B2B marketing efforts to increase team sales quote volume by 78% vs previous year