1-ON-1 CONSULTING
Bring the thing you’re stuck on. Positioning, messaging, ads, funnel, creative, or an idea you haven’t started yet. You’ll leave with a straight answer to unlock your brand's growth.
How the call works
You’ll get a short intake form when you book. Fill it out and I’ll show up already knowing your business, so we don’t spend the first twenty minutes on background.
Then we go straight at whatever’s actually broken. I’ll tell you what I’d do, why, and in what order. If I don’t know something, I’ll say that too.
This isn’t a discovery call. There’s no deck at the end and nothing to sign. It’s an hour of my thinking, priced accordingly.
Recommendations may include:
01
Positioning: what you actually stand for, and whether a competitor could claim it tomorrow
02
Messaging: what your site and ads are saying versus what your buyer needs to hear
03
Category and white space: where your market is crowded, where it’s cliché, and where nobody’s standing
04
Paid media strategy: account structure, budget allocation, and why scaling stopped working
05
Creative direction: what your ads should look and sound like, and why yours look like everyone else’s
06
Creative testing: how to run a testing loop that produces learning instead of noise
07
Landing pages and funnels: where conversion leaks between the click and the cart
08
Offer and pricing: what you’re charging and whether the offer supports it
09
Launch strategy: if it isn’t built yet, what to build first and what to ignore
10
Agency and team decisions: whether to hire, fire, in-house it, or leave it alone
11
What to do next: sequenced, in priority order, starting with what to stop
Who books this
Founders spending real money on media who suspect the problem isn’t the ads. Marketing leads who need an outside read before committing a budget. Operators with an idea and no plan yet.
Pre-revenue or doing millions - the hour works the same either way. Bring the problem and we'll work towards a solution.
ABOUT MATT
I’ve been doing this since 2012, and I’ve done it from almost every seat there is.
I started in college as a brand builder, running digital and on-campus marketing activations for Seamless (acquired by GrubHub) before I graduated. Since then I’ve been an in-house brand operator, an agency-side strategist, and a VP of Revenue. I’ve also started my own ecommerce brands, so I know what it feels like to put your own money on the line and hope the ads work. I’ve helped multiple brands scale from seven to eight figures, from the inside and outside.
I started freelancing in 2020 and then launched Antihero in 2022. Today I run strategy and creative direction on every account we touch.
The point of all that: you’re not getting one perspective. You’re getting someone who’s been the client, the agency, and the guy whose own money was on the line.
Book the hour.
60 MINUTES
By purchasing, you agree that there are no refunds and no guarantee of results. Results will be dependent on your ability to execute the plan provided to you.
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