We help brands generate sales by creating honest and unconventional brand strategy, executed across their highest impact channels.
Specialties
01
Brand Strategy
How will your brand show up in the world? Define your great differentiator, and align with your buyer to stand out in a crowded market and generate sales.
02
(paid) media
Paid social media, programmatic advertising, paid search or PPC. Tailored campaign and creative strategy that align with your business goals to reach, engage, and convert your buyer with precision.
03
Website DEsign
The asset that sells 24-7. From start to finish: a custom, high converting website (or, just a landing page) complete with site architecture, art direction, copy, and SEO. Guaranteed to make a statement for your company.
Selected Work
in relentless pursuit of results
Antihero Behavior
Every brand needs a code to operate.
Here's ours.
01
The rules
are made up
Defy them & think bigger.
Take a
stance
Have a point of view & make it known. Don't be afraid to make waves.
02
03
Question
everything
Curiosity is the key to knowledge. Knowledge is applied through wisdom. Wisdom creates strategy.
sweat the
details
Most people won't see the details, but they'll sense the perfection.
04
05
Stick your face
in the fan
Get your hands in the dirt, be resourceful, solve problems, and deliver.
Testimonials
Big things happen when you cut the nonsense.
Check out the feedback from those who've worked with us.
The new marketing generalist
These days, to really lead an enterprise to marketing greatness requires what I like to call the “New Generalist.” Matt & Antihero is one of these rare beasts. A multi-hyphenate who knows enough in every aspect to conduct the orchestra of specialists

adam Wilson
Strategy & Creative, D/CAL
An expert in growth stage marketing
Matt is the epitome of what many growth-stage companies need for successful marketing. He can make impactful business contributions through expertise in B2B and B2C digital, content, and brand strategy.

Ryan Sullivan
Advisor, Watershed Horizons LLC
Brand builder and marketing leader
Matt understands the importance of fostering deeply rooted relationships with team members, direct reports, clients and stakeholders. His empathetic nature paired with his hustle make working and learning from him a pleasure

Allison McNulty
Senior Account Executive, Epsilon
Demonstrated experience developing brands
The right brand strategy should be rooted in the company’s mission/values, with unique positioning speaking to a clearly defined niche audience. I’ve witnessed Antihero successfully execute this process on numerous occasions

Jack Docal
VP of Growth, Local Kitchens
Bringing brand visions to life
Matt has helped tremendously in bringing my vision for the brand to life. He’s able to capture what’s authentic about you and translate it, asking great questions that help you get clarity for yourself about direction, approach, and execution.

tommy vento
Founder, Good Soil Coaching
A must add to every marketing project
Matt is a joy to work with. In business, you always hold onto people who are self-motivated, trustworthy and know how to hit a deadline. With Matt, that’s just the beginning. He’s a great communicator & team leader that will help you do your best work. For us, he’s a must-add to every project

Michael Gray
Founder, Well Defined Creative